I start the day catching up on Facebook, twitter, now Pinterest—my networking groups, all in an effort to stay human, connected, promote, and not get lost in the repetitive production of my business. The seasons produce this ever-changing array of fresh fruits and vegetables, all begging to get into the jars at their peak. After just three years, the pressure wears on me at times. I get tired.
I have my live markets where I can recharge and get feedback from loyal and wonderful customers, my “emotional “ filling station so to speak. Being a perfectionist, pushing hard to make such a fresh and beautiful product, driving to farms to physically pick and/or pick up local produce..personally delivering product to my local customers—it is difficult not to get attached to the results..to the bottom line. I have wonderful, loyal customers, and I cherish every one of them in that they support my physical and financial well-being. All I really want to do is focus on those that appreciate and I do have so many.
So why is it that it is so traumatic when I lose an account?
Some of my accounts go out of business without a word. It is so sad. They just disappear, most times with no forwarding information. It was as if the relationship never existed. For others, I watch the new competitive products appear on their facebook feeds, and it always feels like they have taken on a new girlfriend. Lots of times I think not as pretty as the old one. If I was assured it was an “open relationship”, I would feel so much better, but when they don’t respond to my communication, it feels like the charm has worn off, so fickle, so onto the new, best thing, or the local thing, or the politically correct thing—sometimes the “thing” having nothing to do with my product at all…… And I know in my heart that all I need to focus on are my wonderful, loyal customers.
Of course I know.